Coop, Switzerland's second largest retailer, has collaborated with EFMP Swiss Partner, USP Partner AG, to develop an innovative instore experience for Coop Mondovino, the company’s wine club platform. This initiative aims to enhance the presentation of Coop’s exclusive wine selection at the point of sale, improving the overall shopping experience.
Coop offers a wide range of wines, from budget options to premium vintages, catering to various tastes. To uniquely present this assortment, USP Partner AG was tasked with designing and producing an in-store experience. The result is the Coop Mondovino Wine Atelier, a sophisticated, adaptable brand presence tailored to fit different retail environments.
The design embodies a wine cellar theme that elegantly showcases Coop's wine collection, creating a premium ambiance. Ample presentation space allows the diverse wine selection to be displayed effectively, encouraging direct purchases.
Central to the Wine Atelier is a wine bar, providing a comfortable environment where customers can taste various wines. This interactive element enhances the customer experience by offering a personal and memorable connection to the wines accompanied by expert wine advice.
The installation is completed with a flexible visibility concept that incorporates changeable branding, keeping the display dynamic and appealing.
Following a successful design, creation, and initial implementation phase at the end of 2023, the Coop Mondovino Wine Atelier began its tour of Switzerland in early 2024 as part of a national campaign, visiting selected Coop shopping centers.
USP Partner manages the project and branch coordination for Coop and handles logistics, including setup and dismantling. They also supply well-trained, approachable, and dedicated staff, who are prepared in collaboration with Coop’s wine experts.
The Coop Mondovino Wine Atelier combines lifestyle and retail, aiming to elevate the wine-buying experience. By creating a space that celebrates the pleasure of wine drinking, Coop and USP Partner AG have redefined standards in wine retail. The Wine Atelier is designed to enrich the shopping experience for both casual enthusiasts and serious connoisseurs, offering a glimpse into the future of wine retail.