French Field Marketing has grown by 7% during 2016 despite the weak French economic forecast. This growth exceeded the growth we have seen over the last 5 years. The majority of this can be attributed to the outsourced Sales Force Activity which achieved double digit growth reaching nearly 12% over the last 12 months. Merchandising has maintained regular growth at an impressive 6% while the demo days’ activities have remained stable.
Fast moving consumer goods account for 62% of the global field marketing activity the majority of this is through merchandising and demo days. However, the consumer electronic goods market is in decline due to the lack of innovation by the major players in this market.
On the whole brands are continuously looking for new opportunities or increase their market share and drive sales.
Impact Field Marketing Group and its brand Impact Sales & Marketing have continued to grow their share of the outsourced sales force market to become a leading player, currently ranked second in the French market.
Tremendous effort has gone in to ensure growth across all services of the business. High customer retention rate and the proof of delivering the best quality service are the two primary factors that have contributed to the increasingly strong position of Impact Field Marketing Group. The company has also launched a new service in August 2016 in collaboration with Mobeye which has significantly strengthened its position in the market. This service lets companies quickly asses a brands position in the market giving them the knowledge and insight to be agile in their response.
The turn-over for Impact has jumped to an impressive €53 million making it the undisputable partner to rely on should you wish to engage the French market.