In March 2018, Option One - Field Marketing agency started on the Polish market a promotional campaign for Frantics PlayLink game. Available only on PS4, Frantics is a series of 15 mini-games for up to four players, where you can compete in many crazy disciplines – from fighting in the arena to strategic turn-based battles.
In PlayLink Frantics the controller is a smartphone with Android or iOS operating system. Action control is done by tilting, shaking or touching the screen of the device – players just need to download the free app from Google Play or App Store.
Frantics is a game for both children and adults, which can be played individually, in pairs or in a group of up to four players – family or group of friends. Everything is in a fun convention - no violence, blood or curse words.
Frantics promotional campaign was carried out by thoroughly trained Hostesses, who were tasked with approaching customers, starting up conversations, presenting individual mini-games and encouraging people to have fun together. Each player had the opportunity to play a few games, receiving at the same time a lot of useful information about the game from the Hostess.
Frantics promotion campaign was organized in several dozen largest shopping malls in Poland, carefully selected on the basis of their attractiveness and traffic. Option One agency was responsible for the recruitment of Hostesses, training, logistics for the equipment necessary for the campaign, as well as the selection and negotiation of terms and conditions for the lease of promotional areas from shopping malls.
Frantics PlayLink promotion enjoyed unusually high popularity among players of all ages, who vigorously got involved in the testing of new games on PS4.
Option One – member of EFMP network in Poland.