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EFMP executes an international merchandising project for Hasbro in Eastern Europe

27/01/2019

Hasbro is an American multinational toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion. Among its products are Monopoly, G.I. Joe, Furby, Transformers, Nerf, My Little Pony, Twister and Power Rangers franchise.

The pre-Christmas period is one of the most important moments to promote and sell Hasbro products. For the sales to be executed effectively, a key factor is good merchandising and display in Modern Retail stores.

In the last quarter of 2018 Hasbro entrusted the installation of POS materials and the merchandising in all TESCO Eastern Europe stores (Poland, the Czech Republic, Slovakia and Hungary) to EFMP network. The critical factor for this customer was that the activity was executed on all the four markets at the same time and was coordinated by Single Point of Contact (designated Project Manager in Poland).

Hasbro project was performed by EFMP agencies from Eastern Europe: Option One (Poland) and PPM Factum (the Czech Republic & Slovakia), with the support of an associated partner in Hungary. EFMP tasks included logistics of POS materials to each market, their installation and merchandising of Hasbro products in TESCO stores. The results of the activity were presented to the customer by means of the unified reporting system.

The project was executed successfully and within the agreed time-frame.

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