Since 2022, the marketing company ppm factum has been working closely with the mistoprodeje.cz portal on two interesting and promising projects in the Czech Republic. Each of the projects is restrictively specified, while the first focuses on the evaluation of POP materials, the second is focused on the evaluation of the shop interiors that sell goods or services.
ppm factum is a proud primary partner of the P.O.P. STAR project implemented by the mistoprodeje.cz portal, which focuses on the evaluation of interesting secondary placements in the sales area in the retail chains throughout the Czech Republic. Every month, experienced auditors from the retail audit division monitor newly implemented secondary displays in various types of retail chains throughout the Czech Republic, which are placed there by both manufacturers of all types or the chains themselves. The experienced audit team of ppm factum is able to monitor the display on a regular basis and capture all the news within the secondary placements that will occur on the retail premises in the current month. With the help of modern PDA equipment and their own internal system, the auditors are able to quickly take pictures and report on the display. A big step forward in the cooperation between ppm factum and the místoprodeje.cz portal is the transfer of responsibility for the complete evaluation of the P.O.P STAR competition to ppm factum. Ppm factum now supports the entire competition, from collecting data and taking photos, to contacting a selected jury and collecting evaluations of individual displays, to evaluating individual results and subsequent evaluation on the mistoprodej.cz portal website. Michaela Mazánková, director of the retail audit division, was appointed to the jury in March 2022. She said: “It is a great honor for me to be part of the competition jury, which strives to make the sales areas nicer, to use them more efficiently and at the same time, it also thinks about innovations or technological solutions”.
With the help of ppm factum's rich experience in the field of mystery shopping, mistoprodeje.cz and ppm factum also found a second area where they can establish long-term cooperation. Experienced auditors from the retail audit division participate in the evaluation of stores outside Prague for mystery shopping in the VISA Czech Top Shop competition, which the mistoprodeje.cz portal compares to the awarding of Michelin stars to worldwide restaurants and whose main partners are Visa and Samsung. The entire competition is focused on the evaluation of a full range of customer services, which are evaluated on the basis of 8 predefined criteria: the exterior of the establishment (tidiness and attractiveness); premise concept (design); navigation / finding one´s way in the establishment, or in the department or on the shelves; display / presentation of goods / services; POP communication, including ongoing events; cashless friendly (modern payment method support); digital signage; staff (appropriate number, readiness to help, activity and expertise). Within the entire project, it is very important to set a uniform perception of the evaluation criteria, so that the evaluation is equal throughout the Czech Republic. With the help of a detailed professional methodology and focused training of the entire audit team, these requirements are guaranteed by ppm factum. Based on visits to all nominated stores, the best store of the month is selected every month, and then included in the final round, where the best store of the year is selected from the twelve finalists.