PSfm has entered into a strategic partnership with Sales Freaks, a merchandising company specialising in multi-vendor merchandising within the Dutch electronics retail sector, including MediaMarkt. This collaboration supports PSfm’s goal to establish itself as a comprehensive offline marketing agency in the Netherlands. The partnership brings shared benefits as Sales Freaks’ clients gain access to PSfm’s extensive range of services, while PSfm benefits from Sales Freaks’ expertise in electronics retail. Together, they aim to deliver greater value to all clients.

PSfm is committed to being a reliable partner for all offline marketing needs, encompassing field marketing, sales promotions, logistics support, and data-driven insights. Partnering with Sales Freaks aligns perfectly with this objective. By incorporating Sales Freaks’ expertise in multi-vendor merchandising, PSfm strengthens its ability to serve the electronics retail sector and key players like MediaMarkt.

Sales Freaks specialises in multi-vendor merchandising, a model that provides significant benefits to both retailers and manufacturers. This approach strategically utilises shelf space to boost sales potential while maintaining balanced brand representation. By combining multiple brands under one merchandising strategy, operational expenses are reduced and collaborative campaigns are streamlined. A consistent and appealing display of multiple brands helps shoppers make informed decisions, enhancing their overall experience. Sales Freaks’ expertise allows PSfm to extend these benefits not only within the electronics retail sector but also across other industries.

The partnership creates several synergies that offer value to both organisations and their clients. Sales Freaks’ clients can now benefit from PSfm’s broad service portfolio, which includes field marketing campaigns, in-store sampling and activations, logistics support such as POS material management, and data-driven marketing solutions supported by advanced tools. At the same time, Sales Freaks can leverage PSfm’s infrastructure and experience in diverse markets, including traditional and organised retail, enabling them to offer greater value to their clients. While maintaining independent operations, both organisations collaborate when necessary, ensuring clients benefit from scalability without compromising quality or customisation.

This collaboration delivers added value to existing and potential clients through a broader service portfolio and cross-channel support. Clients can utilise PSfm’s full-service approach alongside Sales Freaks’ specialised focus on multi-vendor merchandising. By investing in new technologies and data solutions, the partnership supports sustainable growth and improved efficiency for its clients.

This partnership reflects a shared commitment to enhancing offline marketing and merchandising to deliver greater impact. By joining forces, PSfm and Sales Freaks prioritise helping their clients grow their brands, improving consumer experiences, and streamlining processes for their partners. Together, they are well-positioned to make a meaningful contribution to the retail and electronics sectors. This collaboration represents a significant milestone in PSfm’s journey to becoming a comprehensive offline marketing agency in the Netherlands, paving the way for continued growth through synergy and cooperation.