EFMP Spanish partners, Grupo A, have just secured their first major client in the cosmetics industry - REVLON. This is a significant achievement for Grupo A as they broaden their influence in the beauty sector by adding a cosmetics giant to their portfolio.
The addition of REVLON to their client roster is a substantial step forward in Grupo A's objective of expanding beyond the food sector and introducing themselves to parallel industries with great growth potential. Having successfully worked with ISDIN in the pharmaceutical area in 2022, Grupo A has maintained this momentum by starting 2023 by making a grand entrance into the cosmetics sector.
The project with REVLON will be coordinated from Grupo A’s headquarters in Barcelona and includes managing their sales force as well as their fixture fleet and as of 1st April 2023, the POS Managing team of REVLON became part of #MSteam. The contract includes the logistics management of REVLON's fixtures, displays, and beauty bars, including the storage, maintenance, distribution, and transportation there-of; and this all falls under Grupo A's administration.
The scope of the project covers the entire Iberian Peninsula, including the Spanish archipelagos of Balearic and Canary Islands. This is a significant milestone for Grupo A as they are also able to integrate Prometeus technology for the project, marking a prime opportunity to deploy their new tech infrastructure.
With REVLON onboard, the Grupo A team is all set to apply BI which is focused on researching maximum efficiency and improving results. This will upgrade the quality of the internal processes and services delivered to the client in terms of results and added value.
The contract with REVLON presents a real opportunity for Grupo A to consolidate its position as a leading agency in the retail sector. This is testament to the expertise and capabilities of their team, a fact of which Grupo A is justifiably proud.
We look forward to following Grupo A’s exciting journey of growth and expansion within retail.