EFMP German partners HTW/O have won a competitive pitch for British American Tobacco (BAT) that will be delivered in 2023. The brief is to deliver inspiring promotional activities that convert consumers into loyal customers.
To achieve this HTW/O created a campaign to ensure that BAT's brand products remained front of mind for consumers, in Jnauary 2023 they will deploy 120 fully trained Brand Ambassadors to directly engage with consumers at relevant touch points. HTW/O manage the complete process from creative conception and planning through to staff development and effective performance monitoring.
“Now more than, ever consumers want a personal and engaging experience with brands. We will deliver this for BAT through our efforts at the POS/ POI and through our passionate Brand Ambassador who will bring the brand to life by delivering the BAT brand message with absolute conviction creating an emotive connection that builds long term customer loyalty. " Alexander von Tiele-Wickler, Assistant to the Managing Director, HTW/O.
With a strong focus on their employees, HTW/O offer Brand Ambassadors a job with unique personal development and growth opportunities which has helped secure qualified personnel in a challenging job market. “The emphasis on our people helps create reliability, strong corporate loyalty and a distinctive brand identification which is a strong differentiator in a competitive market.” Hubertus von Tiele-Winckler, Founder of HTW/O.
"It is important that we continuously look to invest in our Brand Ambassadors so as to raise the caliber of the people representing the BAT brand. Our goal is to build a reliable, qualified, and motivated core team who are passionate about providing a high quality and sustainable customer experience," Marcus Beuthe, Managing Partner HTW/O.
HTW/O is one of the largest owner-managed agencies for live communication in Germany with offices in Munich, Berlin, Hamburg and Düsseldorf and is part of the BLU agency network. Founded as a promotions service provider, they are now a full-service provider for measurable sales success. They offer clients 360° sales strategies at every PoS/PoP and for all relevant target groups. Their concepts integrate all relevant communication disciplines: whether creation, shopper marketing, trade marketing, sales promotion (online, offline & digital) or live marketing/promotion.