When it comes to jewellery that speaks volumes about personal stories and celebrates individuality, Pandora stands out as a beacon of creativity and expression. Since its inception in Copenhagen in 1982, Pandora has captivated hearts worldwide with its exceptional craftsmanship and meaningful designs. Their mission goes beyond mere adornment; it's about creating emotional connections and empowering individuals to express themselves authentically through their jewellery.

Central to Pandora's allure is its ability to personalise jewellery, enabling each wearer to craft pieces that resonate with their unique style and personality. The iconic "Moments" concept, featuring modular bracelets with interchangeable charms, epitomises Pandora's commitment to individuality and self-expression.

In May 2023, Pandora embarked on a collaborative journey with EFMP Italian partner, Settimo Piano, setting the stage for a dynamic partnership that continues to thrive. The collaboration began in the city of Genoa, with the selection of promoters tasked with championing the Pandora brand outside stores and enticing prospective customers with enticing promotions. The resounding success of this initiative prompted Pandora to expand its collaboration with Settimo Piano, encompassing various locations across Italy.

Settimo Piano assumed the responsibility of meticulously selecting and training promoters who epitomised the values and ethos of the Pandora brand. These individuals were not merely representatives but storytellers, capable of embodying the essence of Pandora's jewellery and engaging customers in meaningful dialogue. Through rigorous training programs, Settimo Piano ensured that the promoters were equipped with in-depth knowledge of the brand and adept at creating a genuine connections with customers.

Once selected and trained, the promoters embarked on their field activities, setting up captivating displays within Pandora stores and engaging customers with the allure of the brand. Armed with a profound understanding of Pandora's offerings and ongoing promotions, they served as ambassadors of elegance and authenticity, igniting enthusiasm and curiosity among customers.

They are currently in the enchanting city of Matera, where the collaboration between Settimo Piano and Pandora continues as they unveil a new Pandora store. Outside the store, promoters beckon passersby to embark on a journey of discovery, inviting them to explore the captivating promotions awaiting within.

Pandora transcends the realm of mere jewellery; it symbolises personal narratives, cherished memories, and the beauty of individuality. With each Pandora piece, wearers embark on a profound journey of self-discovery and emotional connection. Settimo Piano's unwavering support amplifies this journey, infusing it with excitement and possibility.

In essence, the collaboration between Settimo Piano and Pandora epitomises the fusion of craftsmanship and storytelling, creating enchanting experiences that resonate deeply with customers. As the partnership continues to evolve, it promises to spark countless moments of joy, inspiration, and self-expression for jewellery enthusiasts throughout Italy.