Promosapiens have successfully implemented the “Racing Refund” loyalty scheme activation in Carrefour Hypermarkets across Belgium, on behalf of their client, High 5.
The primary objective of this activation was to increase the number of visits to their stores and to increase the spend per basket. To achieve this, customer participation was engaged by the offer of the rewards scheme. There were three easy steps for customers to follow:
- Customers could register online at www.racegratuites.be or at the checkout terminals of any Hypermarket Carrefour (at the entrance to the store).
- Customers were required to shop at least 5 times between 6 September and October 9, 2017.
- Customers needed to scan their Carrefour Bonus Card.
As a result customers could then receive up to 150 € * in Bonus Points after the action.
The objectives for launching this activation was to:
- INCREASE FREQUENCY OF STORE VISITS: Currently, on average, customers visit the store 3.2 times a month. The aim was to increase this to a minimum of 5 visits per month.
- INCREASE THE AVERAGE BASKET SPEND: To incentivise consumer spending, customers are allocated points for the value of their shop. The more the customer buys, the greater the value of his shopping refunded. The refund is awarded in Bonus Points. The value of the bonus points given is worked out according to the average amount spent, which is calculated on all the customer's shopping receipts during the 5 weeks of action.
- STIMULATE LOYALTY: Every customer is entitled to a 'Racing Refund'. All consumers have to do is to register, either on the online platform or in-store, and to scan their Carrefour Bonus Cards when they visit the Carrefour Hypermarkets. In order to qualify for the 'Racing Refund' they need to visit the stores a minimum of 5 times in the stipulated period.
- ATTRACT CUSTOMERS : In a drive to promote the 'Racing Refund' initiative and to draw customers into the stores, in-store animations were provided with the objective of engaging customers and in order to encourage participation and customer sign up.
This campaign was extremely popular with Carrefour customers and the Hypermarket has been able to confirm that they have achieved the objective of increasing both the frequency of customer visits and the increase of the basket spend.