Staying ahead in the dynamic landscape of the retail business requires constant innovation and the adoption of cutting-edge technologies. Recognising the pivotal role of field efficiency, EFMP Belgian partner Impact Sales & Marketing Belux, in collaboration with Marvesting group, is proud to announce the launch of a powerful Image Recognition tool. This tool is set to redefine the efficiency of field sales teams, particularly those dedicated to the P&G Account, by seamlessly integrating advanced technology into their daily operations.
The Winning Formula:
What distinguishes Impact Sales & Marketing Belux and Marvesting group from their competitors is their commitment to a winning formula for success. Understanding the imperative to offer high-end systems and technologies that deliver a substantial return on investment (ROI) for clients, Marvesting group forged a partnership with a Polish company specializing in top-tier image recognition solutions.
Innovation Driving Performance:
Since March 2023, Impact Sales & Marketing Belux has been at the forefront of innovation, deploying an efficient Image Recognition tool within their in-house My1mpactSales mobile app. Developed by the IT department of Marvesting group, this cutting-edge technology empowers Sales Representatives with a streamlined process for shelf checks and product availability assessments.
The Image Recognition tool integrated into the My1mpactSales Mobile CRM system allows field reps to capture images of store shelves. These images are then rapidly transmitted to the Image Recognition server, where AI algorithms work their magic to identify all available products in record time. Within just 2 minutes, the results are seamlessly sent back to the My1mpactSales app, providing reps with an instant overview of missing SKUs, category share of shelves, and other crucial insights.
Gaining a Competitive Edge:
This innovative approach enables field sales teams to optimise their time, as they no longer need to manually inspect shelves or wait for time-consuming reports. With real-time data at their fingertips, representatives can swiftly identify opportunities and challenges, allowing for prompt and informed decision-making.
Moreover, the immediate feedback loop between the Image Recognition tool and the My1mpactSales app empowers sales reps to collaborate effectively with store personnel. By pinpointing areas for improvement or product introduction, they can take corrective actions promptly, ultimately enhancing the overall performance of the P&G Account.
Impact Sales & Marketing Belux, in collaboration with Marvesting group, has set a new standard in field sales efficiency with the introduction of this powerful Image Recognition tool. As technology continues to drive innovation in the retail sector, this forward-thinking approach positions the EFMP Belgian partners as pioneers in delivering high-impact solutions that empower their clients and revolutionize the field sales landscape.