As from January 2017, Grup Sapte, the exclusive EFMP member for Romania, has had a rebrand that includes a new brand image and company structure.
g7 is the new face of Grup Sapte. Centred around the “Let’s talk success” slogan, the new brand philosophy is based on constant communication on all levels in order to find the best solutions to deliver the desired results for our clients.
“The business environment is continuously changing. We have observed how our clients and partners struggle with increasingly complex business problems. The market challenges have changed and the classical agency model is outdated. To address this issue we remain the multi-channel activation agency with the largest number of face-to-face interactions in Romania, however we now aim to handle any project with maximum flexibility and efficiency to achieve results. “- Corina Chiorean, CEO
g7 has the support of four internal divisions with strong capabilities on various levels of expertise, each are branded to their sector specialism:
How does the shopper think and what are his preferences? What gets to be placed on the shopping list and how does the shopper changes his behavior in the store?
Know is the g7 research and innovation division that can find out how the shopper thinks and what are the factors that can influence his decision-making.
How can a newly launched brand penetrate the market and get in front of the shoppers? How can a veteran brand regain flexibility in the marketplace?
Grow is the flexible force that can deliver a sales boost for your business or brand. It does this through specialized agents who identify opportunities and safeguards the business or brand’s presence in retail and helps it reach new territories.
How do shoppers find out about the newest products? How do brands enter into a dialogue with the consumer and how do they reward the most loyal ones?
Flow is the g7 division where you can find the interaction professionals behind the right solutions and the perfect execution, from in-store samplings to brand events and all sorts of one-to-one interactions,
How do you transform a product into a brand? How do brands communicate relevant things to the audience, in a memorable and convincing way?
Arrow is the g7 division where fresh ideas go hand in hand with a down to earth approach and give birth to communication campaigns that solve brand’s needs in a creative way.