Promo Sapiens have worked with some of the leading car manufacturing brands at the biennial Brussels Motor show for the last 20 years. In August 2016, a decision was made to set up a subsidiary to Promo Sapiens called Yes Sir who would focus on large scale field marketing events, particularly large scale fairs that required well trained brand activation staff on a large scale, such as at the Belgium Motor Show.
Hosted over two weeks in January, the Belgium Motor show attracts over 550,000 visitors and is well supported by 130 different exhibitors. This year was the 95th year of the event and the first that Yes Sir was involved.
Yes Sir was responsible for providing the sales people, hosts, and promo staff at the show to represent leading brands such as VW, Skoda, Porsche, Fiat, Abarth, Jeep and Alfa Romeo to name but a few.
Yes Sir had to ensure that all staff were well trained on their brands and the car models they would be promoting, to ensure that any interaction the staff had with potential clients would be informative and accurate with the highest possibility of it leading to a possible sale.
The Motor Show was a significant success and the clients were happy with the level of knowledge, professionalism and service the brand activators demonstrated during the show.
Watch the Video to see the brand activation in action.
Should you wish to be represented at the next Brussels Motor show, please get in touch with Yes Sir today.