French partners, Impact Field Marketing Group, through their creative subsidiary, Impact Sales & Marketing, have launched a premium Ambassador Program aimed to enhance the shoppers' brand experience at the point of sale.
Using virtual reality, they are able to take consumers on a fully immersive journey, allowing them to explore and experience the core fundamentals of the brand in store. Impact Sales and Marketing design a bespoke immersive application that tells the full story of your brand, this can include anything, such as where the raw materials are sourced, to the manufacturing process and the brand journey to the store. Shoppers get to delve into a virtual world of images and sounds conveying the core values of the brand. It is a unique opportunity for the brand to describe their brand essence in a way that captivates and converts consumers.
Consumers emerge with a renewed perspective of and admiration for the brand and it makes them want to purchase the products.
Being able to engage with the brand at the point of sale in this manner creates a remarkable impression and makes the brand more appealing to the consumer.
A unique approach such as this makes the in-store brand promotion a very real experience for the customer. Retailers have become avid supporters of this virtual experience as they are eager to offer customers something completely different and memorable at the point of sale.
This form of virtual reality engages and educates consumers and they emerge both informed and converted to the quality and story of the brand and product. 99% of shoppers who have experienced this virtual reality eagerly share their experience and become brand advocates.
This form of engagement at the point of sale is a complete game changer in the retail space and Impact Sales & Marketing are leading the way.