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Why would anyone want anything else than gold?!

12/03/2018

ppm factum introduced a unique experience for all the coffee lovers!
 
ppm factum prepared an original campaign for the company Jacobs Douwe Egberts that focused on introduction of exclusive French coffee brand L´OR.
 
The whole communication was based on strong ATL campaign with its headline Why would anyone want anything else than gold?! that underlines how premium the brand is.

The promotion intention was to give future consumers the opportunity to try the taste of the coffee as a part of a pleasant coffee-shop experience, so the promo team prepared a modern premium POP-UP café. The promoters visited a wide range of locations with this attractive shop-in-shop within the Czech Republic.

The promotion focused particularly on the shopping centres since there was an opportunity to buy the coffee in an original gift packaging for the special price offer 2+1. Consequently, the goal was to reach also the consumers that were not primarily contacted by ppm factum promoters.

The café was made of high-quality materials, the colour coding was of black and gold  which ensured high visibility. At the first sight we wanted to support the perception of the coffee shop as a place with an opportunity to try a cup of premium coffee and experience pleasant feelings connected with coffee consumption.

The key role was to employ professional barists as the café staff so that the consumer was given a complete presentation and information on the L´OR coffee origin. The ppm promoteam and the client prepared a special experience workshop – thanks to that the whole promoactivity had a great impact on the customers´ positive promo perception.

The customers evaluated the whole idea as well as the product very positively, but the campaign had also a great deal of appreciation among the shopping centres representatives. The promoactivity also significantly supported the product sales.

The most frequent customers reaction was: „We haven´t tasted such excellent coffee on the Czech market yet.“

The whole campaign idea is being developed now so apart of the shopping centre customers also the visitors of many outdoor events can look forward to having this wonderful coffee-drinking experience throughout the year of 2018

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