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Creating a brand experience including virtual reality

17/07/2018

Our mission was to find THE WAY of taking the VR experience to the next level. We set out to find the game with the most viral buzz and interactive wow factor of the year. Guess what we found? Beat Saber!

We created a real-life experience giving also the audience an experience of being part of the game. Instead of using a screen we chose to do a full-size wall with the game visuals and audio really being the center of the whole area. Combined with a score board showing at the top of the wall there was a non-stop flow of contestants. 

An increased emotional connection to VR and the impact of using and combining more senses in to the experience with the interlinked use of rhythm, beats, music and movement.

The result? “The best VR experience I’ve ever had!” //Store staff at Elkjöp Norway, (largest home electronics retailer in the Nordics)


https://gormlarsennordic.com



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