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FMI appointed strategic marketing partner for Virgin Media Business in Ireland.

17/04/2019

FMI Ireland has been has been appointed as the sole provider of field marketing for Virgin Media Business in Ireland. 

Virgin Media is a leading connected entertainment provider with a cable and broadcast business in Ireland. The Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses and the public sector.

Virgin Media Business is looking to expand its operations to more towns and cities across Ireland and grow the business in new directions, making FMI a strong strategic fit as a partner. 

FMI is the largest and leading independent field marketing company in Ireland. FMI have extensive know-how as they have delivered several award-winning campaigns across a multitude of channels for a number of sectors including FMCG, consumer electronics, drinks, amongst others. FMI is also able to quickly scale staffing requirements and are set to regularly deploy over 850+ field staff on a weekly basis across the entire country if required.

FMI is headquartered in Dublin and supported by offices in Belfast & Cork. FMI’s objective is to consistently deliver results and to forge long term partnerships with our clients. 

Aidan D’Arcy, Director of Virgin Media Business said: “By partnering with FMI, we’ll be able to deliver exciting new best-in-class field and marketing experience for each new business customer.  This agreement marks a significant step for Virgin Media Business as our aim is to achieve our strategic growth objectives.”

This partnership will provide an opportunity for both companies to become long-term growth partners in the areas of marketing and sales by leveraging their respective strengths.

Nicola de Beer, Managing Director of FMI said: “We’re excited to be selected by Virgin Media Business as their preferred marketing partner.  We at FMI feel that the Virgin Media Business offering is particularly strong and is increasingly appealing to startups and SME’s. Together with Virgin Media Business, we aim to help deliver the strategic objectives of Virgin Media Business by becoming the number one team for commercial connectivity solutions in Ireland.”

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