A strong corporate culture is an important component of successful company branding.


Our German Partners HTW/O, part of the BLU agency network, have an enviable reputation as a specialist B2C sales provider in the consumer electronics sector in Germany.  Their sales division, HTW/O SALES.FORCE, has over 250 salespeople, who approach the job with expert knowledge and real passion for the brands they proudly represent in retail. Offering 360° support and with a strong emphasis on the team and on promoting each individual team member to become a top salesperson, is one of the hallmarks of HTW/O SALES.FORCE’s success.

It is their strong corporate culture, however, that truly sets them apart, and this was evident when they were presented with the ‘Top Company 2022’ award, which is testament to the successful relationships they have with their employees. This is a tremendous accolade, endorsed by Kununu, which guarantees an authentic data-driven assessment of the company’s presentation, and is highly regarded in the D-A-C-H region.

"We value each of our employees and invest in their professional future. We want to give everyone a long-term perspective and support them in their personal and professional goals - because we also celebrate our results and successes together," says Alexander von Tiele-Winckler, Executive Assistant HTW/O SALES.FORCE!

In addition to the award, HTW/O SALES.FORCE! also ranks 2nd among the most popular employers in the service sector. The ranking of the "MOST WANTED EMPLOYERS" is based on a survey of current and former employees on the topics of corporate culture, salary and working atmosphere.

Over the years  HTWO/SALES.FORCE! very quickly recognised that promoting products at the POS is no longer enough. There is a real requirement for the sales staff to have excellent market knowledge, as well as a holistic approach to sales, that includes hard and soft skills, that delivers an unforgettable customer experience for the shoppers.

To deliver this the BLU agency network offers its partner agencies customized training concepts, and each individual gets a customized career-path plan built on a respectful and friendly interaction.  This allows the agency to deepen the collaboration with its sales consultants. 

"Our corporate culture is one of the most important parts of our corporate identity. We are an infectiously enthusiastic team and give room for enthusiasm when working with our employees and stakeholders - that's what sets us apart" Hubertus von Tiele-Winckler, Managing Director of HTW/O SALES.FORCE!

Clearly, as demonstrated by the accolades accorded HTW/O SALES.FORCE!, it is a strategy that works.

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