Belgian partners Promo Sapiens discuss the passion for the automobile and its challenges


This year 2020 marked by a global pandemic has forced field agencies to re-invent themselves, to adapt to new emerging markets in order to continue to provide solutions to players in the automotive sector who must maintain contact with their customers in a logic of social distancing.

Faced with these health uncertainties, Febiac (the federation of the automotive industry in Belgium) announced last September the postponement of the Brussels Motor Show to 2022, an announcement that shocked the automotive business given the historic commercial issues that exist for the entire sector. .

It is in this context that we were able to make our contribution to the solutions that were going to have to exist so that the automotive industry could continue to offer their innovations and products to their customers.

Following the announcement of the cancellation of the motor show, some automotive companies have developed a digital platform allowing people who visit their brand websites to discover a virtualization of their showroom and their range of vehicles that will allow our digital informants to interact with customers interested in discovering or purchasing a new vehicle during the auto show period (January).

This period remains culturally the momentum of special promotions in Belgium, which is why a digital alternative was needed to stay informed or to benefit from special conditions expected by a large part of the population.

The objective of this digital alternative is to limit traffic to a physical event and to preserve social distancing.

During this digital motor show, the network of dealerships will also be supported through the provision of sales informants in the concessions.

For all this to make sense in a commercial point of view, it was necessary to deploy very quickly additional specialized resources already trained in sales and brand products.

‘Yes sir ! A Branch of Promo Sapiens’, part of the Impact Field Marketing Group, with a proven track record in the recruitment and management of profiles dedicated to the automotive sector, has been able to meet the needs of more than 10 automotive brands belonging to the D’Ieteren group, the FCA Group, Polestar and the Jaguar Land Rover Group.

It was important for us to be able to offer new work opportunities to our employees, it was also important that we could count on each other in these difficult times, therefore being able to offer new perspectives in the digital field which will certainly be a promising area in the years to come was obvious to us.

We particularly thank the brands Porsche, Volkswagen, CVI, Skoda, Seat, Polestar, Jeep, Alfa Romeo, Fiat, Fiat Pro, Abarth, Jaguar and Land Rover for placing their trust in us and for supporting our experience and know-how.

See you next year with certainly new brands that will rely on our passion for cars to achieve their goals!

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