The modern work environment is witnessing a unique generational conflict involving three main age groups: Generation X, Generation Y (Millennials), and Generation Z. Each generation brings distinct perspectives, values, and expectations to the workplace, leading to occasional tensions. In response to these challenges, EFMP German partners HTWO, created a promotional side of the organisation, HTWO Promotion GmbH dedicated to educating school graduates. They identified the need for social interaction and exchange during the lockdown periods of the Corona pandemic which led to the inception of the BLU Next Generation initiative in 2022, aimed at turning generational conflicts into strengths within the network.
BLU Next Generation's Vision:
BLU Next Generation, an association under the BLU Agency network and supported by HTWO Promotion GmbH, exemplifies innovative approaches to overcoming generational conflicts and addressing the challenges of the ever-evolving labor market. This group of young employees engages in regular digital exchanges across company locations, fostering a cross-generational space that promotes creative ideas, solutions, and pioneer thinking, contributing to a future-proof working environment.
Innovative Approaches for a Dynamic Working Environment:
BLU Next Generation recognises the importance of a creative exchange beyond day-to-day business. The group integrates trainees, students pursuing part-time studies, and any employee interested in sharing diverse perspectives. This inclusive approach not only tackles work-related problems but also focuses on positioning the company as an attractive employer. Questions like what attracts young talent and whether salary alone is sufficient, are explored.
Promoting Digitalization, Flexibility, and Communication:
Central to BLU Next Generation's work is the emphasis on digitalization, flexibility, and effective communication. Through various workshop formats and presentations, the group has developed concepts addressing these crucial topics. Initiatives like "BLU Hail," a spontaneous and open format for employee introductions, and the "Question of the Week" on social media channels create a relaxed and open-minded working atmosphere, making the company visible on the job market.
Benefits and Human Relationships:
BLU Next Generation places great importance on well-being and work-life balance. Initiatives such as allowing employees to bring dogs to work, offering benefits like JobRad, and collaborating with Urban Sports Club reflect a company that values human relationships and employee motivation, going beyond monetary incentives.
Flexibility and Modern Working Models:
The group has successfully extended the traditional one-day mobile office arrangement to two days, providing employees with increased flexibility in choosing when to work from home. This adjustment demonstrates how BLU Next Generation, through open communication and careful presentation of ideas to management, has found a common ground to enhance interpersonal relationships and meet the evolving needs of its workforce.
BLU Next Generation stands as a strong example of how a network within a traditional company can use innovative approaches and open communication to create a cross-generational space. This initiative not only addresses the challenges of the modern working world but also fosters a future-proof and attractive working environment. Through collaboration and continuous development, strengths are promoted, knowledge is shared, and ideas are generated, contributing to the overall success and growth of the company. HTWO Promotion GmbH, along with the BLU Agency Network, invites trainees and trainers from across borders to engage with BLU Next Generation and be part of this transformative journey. Get in touch – now!
Instagram: BLU Die Agentur (@bludieagentur) • Instagram-Fotos und -Videos
TikTok: BLU Die Agentur (@bludieagentur) | TikTok
LinkedIn: https://www.linkedin.com/showcase/bludieagentur