EFMP UK partner, Field Sales Solutions, has been working with INEOS Hygienics to deliver an effective in-store strategy that focuses on improving in-store availability of their products and on optimising sales. The partnership began in 2020 when their pharma-grade alcohol- based hand sanitiser range was in high demand during the pandemic.
The two companies successfully navigated the unpredictability of the pandemic retail landscape together. Three years on, the retail industry continues to experience significant change. Factors such as e-commerce and inflationary pressures have changed how consumers shop. As a result, retailers have been forced to adapt, by offering reduced product lines, and where possible, by switching to own - label products, while simultaneously battling staff shortages.
Given the current climate, it's critical for premium brands like INEOS to be seen to be supporting retailers by providing bottom line sales, as well as in-store support to keep stock on shelves. To achieve this, Field Sales Solutions has collaborated with INEOS to implement a flexible, target-driven approach to optimising product availability in the right stores at the right times. Using electronic point of sale (epos) data the team is able to consistently review the coverage, identifying which stores need their field teams' intervention the most, and which stores and actions drive the highest possible return.
Key to this success is the calibre of the Field Sales Solutions' field teams, who, through their constant presence and valuable in-put, build loyal and trusted store relationships that help gain brand awareness and result in incremental display space for their products. By offering an extra pair of hands in-store they add value in every store they visit, ensuring that the INEOS brand is well stocked, optimising availability and sales.
Over the past year, Field Sales Solutions' strategy has delivered a 35% stock availability increase over time across all SKUs, and an uplift in sales of 25% from incremental gains alone.
INEOS has praised Field Sales Solutions for their excellent level of service and support, saying that their knowledge of the market and retailer dynamics is fantastic, alongside very strong in-store relationships.
“Field Sales Solutions provides a full service for all things related to in-store execution, analytics, and activation in the form of a tailored plan that suits the brand's needs. They use data at the core of their service offering to help drive sales, distribution, brand availability, and display across retail channels for their brand partners. Their expert field teams, and intelligent interventions deliver proven results and can also support brands in creating field marketing campaigns that drive measurable results.”
Field Sales Solutions is extremely proud to work with INEOS and continues to look at ways to navigate the changing retail landscape in partnership. By leveraging their expertise and resources, brands can optimise their in-store execution and drive measurable results.
If you are a brand owner in need of support, please contact Field Sales Solutions today:
Home | Field Sales Solutions