In the challenging world of retail, a brand's success often hinges on its in-store presence. EFMP UK partner, Field Sales Solutions, have once again showcased their expertise by optimising GoPro's in-store displays, ensuring the adventure-focused brand remains at the forefront of the consumer's mind.
The GoPro Adventure:
Synonymous with adventure, GoPro has carved its niche as a leading brand in wearable cameras and accessories. With a premium range designed for athletic photography and video capture, GoPro generated a staggering $1.09 billion in global revenue last year. Recognizing the surge in demand for video content, GoPro has invested heavily in advertising across various platforms, making the in-store experience a critical component of their overall sales strategy.
The Rise of Video Content:
As video continues to dominate the marketing landscape, consumers are increasingly seeking innovative ways to capture and share their experiences. In this context, GoPro's commitment to quality and adventure keeps it at the forefront of consumer preferences. Field Sales Solutions and GoPro have strategically joined forces to ensure that the brand is not only present in stores but also presented in a way that is on-brand, compliant, and engaging.
The HEROic Field Marketing Strategy:
Field Sales Solutions has devised a field marketing strategy tailored for a HERO brand like GoPro. The core of their approach lies in engaging with store staff, maintaining compliant displays, and gathering insights into brand perception and customer feedback. In a retail environment where supporting bottom-line sales is crucial, Field Sales Solutions acts as an invaluable partner, ensuring optimal compliance standards and providing extra hands to support store displays.
Expertise in Action:
Field Sales Solutions deploys a team of passionate and knowledgeable professionals who undergo rigorous pre-visit briefings to align priorities and stay updated on the latest brand developments. This team, in collaboration with a GoPro specialist, executes targeted training programs, ensuring they are well-prepared to guide and educate retailers, especially during key product launches like the GoPro Hero12 SKU.
Measurable Impact:
The results speak for themselves—Field Sales Solutions has already delivered a measurable increase in overall display compliance, significant improvements in key metrics, and the identification and resolution of non-compliant stores. The team's proactive intervention has prevented potential lost sales, underlining their commitment to GoPro's success.
Field Sales Solutions takes pride in its partnership with GoPro, working hand-in-hand to ensure products are available and compliant. As they continue to empower brands to shine in the retail landscape, Field Sales Solutions invites brand owners seeking a HEROic field sales partner to explore the possibilities of collaboration.
If you're ready to elevate your brand's in-store presence, contact Field Sales Solutions today: Home | Field Sales Solutions