FMI Announce three senior appointments to their leadership team.


EFMP Irish Partners, FMI announced the appointments of Grainne Murphy, Kieran McMahon and Shane Barry to their leadership team in support of the 2023 growth strategy for the company. 

Speaking about the appointments, Margaret Lyons, Chief Executive, FMI said: “We are delighted to announce the senior appointments of Grainne Murphy, Kieran McMahon and Shane Barry to the FMI Leadership Team. Their combined skills and experience will bolster our already exceptional team and will allow us to further grow and diversify our existing offer. Our ambition is to become business critical for our clients now and into the future and to do that innovation and growth is imperative. These senior appointments will help facilitate this growth and allow us to stay ahead of what our customers will require in the future”. 

Grainne Murphy

Grainne who holds a BA in Industrial Relations and Personnel Management has been promoted from Account Director to Operations Director, FMCG  at FMI. She joined FMI in 2002 and since then she has played a significant role in the growth of the company by developing bespoke quality assurance programmes for a range of projects contributing to the certification of FMI in 4 key ISO accreditations. In her new role Grainne will be responsible for the overall client relationship management function within the FMCG Business unit, ensuring that the business achieves the commercial goals while building long term sustainable relationships with new and existing clients. 

Kieran McMahon

Kieran who joined FMI in 2021 with over 22 years FMCG experience has been promoted to Business Unit Director. Kieran brings a wealth of national and international commercial experience. During his time internationally Kieran spent 6 years working with distributors across the Middle East and Africa. He will be applying his in-depth knowledge of international and local distributor model formats to existing and prospective clients of FMI’s with a specific focus on delivering best in class visibility and availability of brands across all channels and store formats. 

Shane Barry

Shane recently joined FMI as Commercial Finance Director providing financial and strategic Leadership to the FMI business. Shane joins from Diageo Ireland where he spent 13 years in various senior management positions including his most recent role as Quality & Commercial Operations Director with a specific focus on delivery of the sustainable profitable growth agenda. Prior to Diageo Shane was Senior Commercial Manager at T-Mobile with responsibility for the creation & delivery of T-Mobile’s Wholesale divisions commercial strategy with a specific focus on Pricing, terms negotiations & monetisation of new technologies. 

Launched in 1995, FMI is Headquartered in Dublin and supported by an office in Belfast. The FMI teams deliver award winning campaigns across a multitude of channels for a number of sectors including FMCG, Consumer Electronics, Utility, Telco and Government. 

The FMI's key service offering includes Sales, Merchandising, Brand and National Account Management, Retail Auditing and Insights, Consumer Engagement and Customer Service and Support. FMI offers a full route to market capability for brands looking to grow their offering in Ireland. Their flexible approach allows them to work with a wide variety of client partners, from smaller Artisan retail suppliers to large blue chip industry leaders. They are able to quickly scale our staffing requirements and regularly deploy over 850+ field staff on a weekly basis across the entire country.  Over the last 2 years FMI has invested in technology that puts data and insights at the very heart of the services they offer, allowing them to deliver actionable business insights for their client partners. 

FMI’s objective is to consistently deliver results and to forge long term partnerships with our clients.

© 2023 European Field Marketing Partners Coöperatief U.A.
VAT number: NL860658223B01