EFMP Irish partners, FMI are pleased to announce that they have secured the tender to provide full field sales and merchandising support for Colgate-Palmolive across all major multiple retailers in Ireland. This achievement underscores FMI's position in the field sales and merchandising industry in Ireland, with a proven track record spanning 29 years.
Colgate-Palmolive, a global company in consumer products, operates in Ireland as part of its expansive international network. Known for its brands such as Colgate, Palmolive, and Sanex, Colgate-Palmolive has maintained a strong presence in Ireland by continually innovating and adapting to consumer preferences amidst competition from both multinational and local brands.
The new partnership with FMI represents a strategic move for Colgate-Palmolive, aiming to enhance its market share and visibility in Ireland's competitive retail landscape. FMI's extensive experience in field sales and merchandising makes it an ideal partner for this venture. Specialising in sales representation, FMI excels in driving visibility and awareness of brands across all major retailers in Ireland. This is achieved through retail audits, developing tailored sales strategies, and building strong relationships at head office and store level. FMI’s merchandising and field sales expertise includes creating visually appealing displays, ensuring planogram compliance, managing inventory efficiently, placing orders and supporting impactful promotional campaigns.
With longstanding relationships with major retailers, nationwide coverage, and advanced technological infrastructure, FMI has a documented history of boosting product visibility, improving sales, and enhancing brand presence. The company's adaptability, innovative practices, and customer-centric approach have solidified its reputation in the industry. FMI offers a comprehensive range of services, including sales, merchandising solutions, brand distribution, commercial brand management, contact centre services, and more, all of which will be instrumental in driving the success of Colgate-Palmolive's brands in Ireland.
Libby Keeling, Director of FMI, said, "This partnership between FMI and Colgate-Palmolive is set to create new standards in the Irish retail sector. By combining Colgate-Palmolive's trusted products and market insights with FMI's field sales and merchandising capabilities, both companies are well-positioned to achieve growth and success. FMI's dedicated team will work diligently to ensure that Colgate, Palmolive, and Sanex products are prominently displayed, adequately stocked, and consistently available to Irish consumers, thereby enhancing their shopping experience and reinforcing brand loyalty."
FMI's securing of the Colgate-Palmolive tender is a testament to its expertise and commitment in field sales and merchandising. As FMI embarks on this new journey with Colgate-Palmolive, the future looks promising for both companies, their partners, and consumers in Ireland.