German Partner HTW/O support Samsung at IFA


The IFA is the world’s most significant trade show for consumer and home electronics. This is the first year that the event is back infull capacity. In 2020 it was held virtually for isolated trade visitors and in 2021 it was cancelled completely.  

From the 2- 6th September, retailers, buyers, industry experts and media from around the world will gather in Berlin, Germany, to witness the record number of new products being unveiled and to  admire the latest gadgets and technological innovations in audio, computers,  gaming, entertainment and smartphones. 

Over 800 international manufacturers and well-known brands will be exhibiting at this highly anticipated event. EFMP German partners, HTW/O will once again be supporting Samsung Electronics at the IFA in an on-going partnership that was initially formed in 2015. 

The IFA is the most important event in the consumer electronics calendar year. Merchandisers and promoters from across Germany begin preparations 6 weeks in advance to ensure that Samsung maximises their presence across the city of Berlin. 

HTW/O are responsible for setting up Samsung's exhibition areas in the Audio, Video, Home Appliances, and Mobile Experience divisions, as well as for establishing IT-Display units that accurately portray their market leader position. HTW/O are also responsible for recruiting and training consultants to showcase and promote the novelties of the Samsung products. 

HTW/O teams are looking forward to the first week of September and they are excited to deliver world class service for such a prestigious brand at the most important international trade fair for technology and electronics in the world.

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