It has been a long hard winter in Europe, and everyone is yearning for a little warmth and sunshine this summer. The fashion footwear brand, Hey Marley, wants to tap into this feeling through their latest collection called “Summer Escapes”.
Hey Marly, is most well-known for the beautiful sandal range, that through the use of various accessories, allows consumers to effortlessly change a look in just seconds. They are also launching a range of beach bags for Summer, with a variety of interchangeable straps as accessories, which again, enables one to change the look of the bag depending on the outfit being worn . The idea is to have a fun, Summery, versatile collection of sandals and beach bags with changeable accessories to create a variety of different looks for Summer .
To promote this summer’s collection, Hey Marly has partnered with EFMP German partner, HTW/O/BLU Die Agentur, who will deliver a roadshow for the brand in Germany's biggest cities, such as Düsseldorf, Munich, Hamburg and Berlin.
The tour starts in May this year, and has a distinctly summer theme, featuring beautiful organic colours, with splashes of blue and yellow. The promotion includes various types of events and activations, such as summer outings and beach events, where the teams will showcase the latest collection. The roadshow will also include Pop-up displays, where they will host giveaway promotions to incentivise consumers to join the Hey Marly club, with the intention of transforming offline customers into online customers.
The team have ensured that the set-up is very flexible and is one that can be easily adapted to include some, or all parts, of the Hey Marly brand, making it perfectly adjustable to every event and location.
The HTW/O team are excited to get the show on the road and spread some Summer joy with the Hey Marly sunshine initiative.