Impact Field Marketing Group has acquired the Demooz collaborative platform to accelerate its digitalization and offer new customer experiences at home, online and in stores.
IFMG, a specialist in multi-sector and omnichannel operational marketing, supports consumers throughout the buying process. Placing people at the heart of their solutions, IFMG and Demooz bring their complementary expertise to brands and retailers to offer a variety of different customer experiences that are adapted to new consumer practices.
Putting people and sharing at the heart of the purchasing experience
Demooz connects individuals and Ambassador customers to test products in real use situations. These demonstrations provide experiences with everyday users of the product. The testers can then form an opinion on the product under impartial and objective conditions.
The concept of "Test Before You Buy" is an effective way to grow sales of a product and increase its visibility. Today, many brands have adopted the concept and are using it, but it is difficult to find demonstrators who are happy to welcome consumers into their homes. Demooz offers to manage home showrooms and private meetings for brands. A 2.0 version of Tupperware evenings.
"One in three customers who test a product buy it after the test."*
*Data based on consumer products within campaigns carried out in 2020.
An omnichannel and phygital service
A tester who would like to buy the product through the Demooz platform can get in touch with the Ambassador using the chat, or video facility or via social media. After making this connection, the tester chooses how they want to test the product by requesting a demonstration at an Ambassador's nearby home or using livestreaming. Online demonstrations run by e-Ambassadors can now offer Live Shopping, a new method of contactless shopping. The Demooz platform is accessed using QR codes made available in more than 200 points of sale and online on more than 60 websites.
Building customer loyalty with the Demooz Ambassador Program
This community of fans provides every user with support to ensure they make the right purchase at the right time. The ambassadors also create content on social media sites to give visibility to the brand and its products. The Demooz Ambassadors Program adapts to all types of sectors: connected objects, home automation, household appliances, the car industry and much more.
With Demooz, Impact Field Marketing Group is developing its digital offer and giving its customers the opportunity to implement their omnichannel strategy to respond to the needs of interaction, transformation and loyalty.
"We have been working with the Demooz teams for some time now, and were won over bath by the people and by the way their offer complemented that of the Impact group in France and in Europe. The Demooz community provides the missing link we need ed to create the most efficient phygitaI offers possible. Together we are offering our customers a guaranteed return on investment throughout the consumer journey, from purchase intention to after-sales, with all the required flexibility." Jean-Dominique Castellani, Managing Director at Impact Field Marketing Group.
"We are delighted to become a part of the Impact adventure. There are clear synergies between our service offers and the Demooz platform is certain to give the group a competitive edge. Retail is facing new challenges and together we have the solutions to respond to them. The new paradigms created by the Covid crisis, the growing appetite for digital tech and the need to test increasingly technical products are changing the game and we will be fully able to support manufacturers to adapt to these changes and pursue their growth." Stéphane Millet, CEO at Demooz.