IMPACT Sales & Marketing Belux secures AB InBev's BEES Project


EFMP Belgian Partner, IMPACT Sales & Marketing, Belux, is thrilled to announce that it secured a new project, BEES, a fast-growing e-commerce platform with over a million retailers engaged. The platform is a brainchild of AB InBev, the world's largest brewer, designed to provide a digital sales platform to retailers. It is an online marketplace that facilitates the sale of consumer goods through various channels, including social media platforms, messaging apps, and payment gateways.

BEES offers a simple and accessible way for small and medium-sized enterprises (SMEs) to expand their businesses and reach a wider customer base. The platform provides a range of features and tools that enable retailers to manage their online stores, track sales, and receive payments securely. Moreover, it offers a marketplace for retailers to reach new customers and build their brands online, which is especially important in today's digital age where online presence is crucial for businesses.

IMPACT Sales & Marketing Belux saw the opportunity presented by BEES as a pivotal one, given that one of their major competitors is already working with AB InBev on a large scale in the Netherlands. IMPACT Sales & Marketing Belux was determined to show that they were the right team for the job! They set up a pilot project for two months and established strong and ambitious KPIs for every project to achieve the best results.

Their successful pilot project win has given IMPACT Sales & Marketing Belux the green light to enroll the full project across all of Belgium, with six dedicated sales reps put in place to facilitate the process. In just two months, they onboarded over 200 POCs (proof of concept) with a success rate of 75%, including big names like BEERS & CHEERS, at Brussels Airport and Gare Maritime in Gent.

The story of BEES and IMPACT Sales & Marketing Belux's triumph is an excellent example of how innovative technology and tailored marketing can go hand-in-hand. The project is a testament to the team's dedication and expertise in the Horeca /On Trade sector, and it shows how valuable data can be leveraged to create successful marketing campaigns. BEES is transforming the traditional retail industry, providing an efficient and effective online platform that benefits both retailers and consumers.

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