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New Persil Duo Caps – hardsell promo by ppm

08/10/2014

New Persil Duo Caps  – hardsell promo by ppmppm factum has prepared a huge promo for new formula Persil which allows both stains vanishing and bright colors lighting up in one capsule.ppm factum filled the Henkel company action by senior hostesses to achieve high sales results. The girls were trained at exclusive two days long schooling„Henkel Academy – a hostess as the brand ambassador“. The programme was prepared together with well coordinated instructor duo who then also hold the schooling and workshop.These trained Henkel teams work now for three months and first data analysis shows 35% higher success rate than classically trained hostesses. That is why we spread the successfull project not just acrooss the Czech Republic but from January also across the Slovak Republic.ppm factum prepared new more noticeable and more branded promo stand  on top of that to increase the effectivity of the promotion. Also costumes were adapted to actual TV campaign.First photos can be seen at our photogallery.

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