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NOUS GROUP and DAHLIA TV Shopping Centre and Temporary Store Exhibition

12/04/2010

It offers 12 thematic channels (Dahlia Calcio, Dahlia Sport, Dahlia Xtreme, Dahlia explorer, Dahlia Eros and Adult). Its keywords are passion and adrenaline.
Dahlia TV is a pay tv, broadcasting in Italy since March 2009, available on digital terrestrial television.In order to test a new sales channel (direct sales promotion – B2C Communication), aiming at raising brand awareness and increasing the sales, the exhibition was planned with temporary stores in the city centres (Milan, Naples, Turin, Rome) for 10 days and stands in 3 main shopping centres in Rome for 28 days during Christmas time.4 skilled Salesemen in the temporary shops or stands had to inform the customer of the Dahlia Tv offer and push the sales, with the support of a direct connection with the Dahlia TV web selling system and Electronics Dealers in the Shopping Centers. The Salesmen were coordinated by a supervisor. They were supported also by 4 hostess and 2 jugglers outside the temporary stores.During the exhibition 25000 brochures and 5000 gadgets were distributed.More than 500 Subscriptions and approx 1500 Smart Card were sold.

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