NUXE is a French cosmetics company and number 1 in the natural cosmetics market in French pharmacies. The brand was established in 1957, and its name comes from the French words for “Nature” and “Luxurious”. NUXE makes natural premium cosmetics for people of all ages. The secret of their formula lies in the power of nature’s gifts, with all the products free from parabens and mineral oils. Apart from the company’s strong position in the dermocosmetic market, NUXE is also a significant player in the wellness sector, with more than 40 exclusive SPA centers in France and other countries.
In the pre-Christmas period, which is of key importance for the cosmetics business,
Option One – The Field Marketing Agency is conducting a sales support project for NUXE at several Super-Pharm stores located in the largest Polish cities. The main objective of this activity is to provide professional dermocosmetic advice to shoppers and present them the NUXE brand as well as to support sales of Christmas gift sets. Experienced
Dermoconsultants, thoroughly trained with respect to brand personality and presentation standards, are responsible for the effective communication with shoppers. Being enthusiastic and helpful in contacts with potential customers, they assist in choosing the perfect product line for them.
Dermoconsultants also cooperate with Super-Pharm staff, helping them in maintaining NUXE display standards and stock management.
As a result of the promotional activity carried out by Option One, interest in the NUXE products is growing every week, leading to achieving expected sales results in Super-Pharm pharmacies.
NUXE cosmetics are the perfect idea for a Christmas gift, combining usefulness and pleasure.
Option One – The Field Marketing Agency