Playstation's new games are introduced in Poland.


Option1 agency’s long term client, SONY INTERACTIVE ENTERTAINMENT POLAND, has just introduced new editions of the long-awaited games, Horizon Forbidden West and Gran Turismo 7. Option1 has been a partner in promotional activities in the modern channel for over 10 years, so this year we also executed an intense campaign throughout Poland in the largest chains of large-format stores, supporting sales through experienced PS5 Sales Agents in the months of February and March of 2022 . Horizon Forbidden West is the second part of an open-world action-adventure role-playing video game developed by Guerrilla Games and published only by Sony Computer Entertainment . Horizon Forbidden West, was released on February 18, 2022 for the PlayStation 4 and 5. The game is aimed at connoisseurs and people looking for entertainment over 16 years of age. Gran Turismo 7, The next full-fledged installment in the flagship series of car simulators, which has been the pride of successive generations of PlayStation consoles for years. The Japanese studio Polyphony Digital, which has been associated with the series for many years, is responsible for its creation for PS5 and PS4, the premiere took place on March 4, 2022 Our Sales Agents personally managed whole of the marketing communication to connoisseurs, amateur racers and collectors.

© 2022 European Field Marketing Partners Coöperatief U.A.
VAT number: NL860658223B01