Incentives are a proven and highly effective means of improving performance while retaining talent and attracting new employees. Incentives can save you and your company money and can contribute to your staff’s psychological and financial well-being, thereby motivating them to work better and harder, thus increasing sales. In this way all parties involved benefit. Field marketing agencies use incentives internally as a motivational tool for employees, and recently the EFMP’s Italian Partners, Settimo Piano, were asked to create an incentive scheme for one of the world’s largest and most renowned insurance companies, MetLife.
Settimo-Piano are honored to have been asked by MetLife to develop a sales incentivisation programme to boost the sales of their insurance products in Italy. MetLife has grown to operate in over 50 countries worldwide and is one of the top 5 market players in 25 of these countries across America, Latin America, Japan, Asia, Europe and the Middle East. MetLife's name is synonymous with quality and reliability for personal, family, business protection, life insurance, and Employee Benefits, and are chosen by more than 100 million customers worldwide.
Settimo Piano stuck to their brief and created an incentive programme that is beautiful in its simplicity of design and mechanics; has clear, comprehensible and achievable objectives and offers desirable Incentive prizes. Settimo Piano’s solution for awarding the incentives to successful participants is a Digital Rewarding platform, which sends digital vouchers directly to each of the more than 1,000 brokers included within the scheme. The mechanics of the programme are managed through a platform that is customizable and accessible through mobile devices which makes it easy for participants to use. The result is a clear and simple programme which, in addition, allows MetLife to increase it's sales through multi-brand agencies that are also selling competitor’s products.
Settimo Piano’s Giovanni Cocuzza, who managed the process, highlights the benefits of such campaigns: “An incentive activity is a real marketing tool, that, through targeted actions, pushes the participant to improve their performance and to achieve objectives both quantitative (increasing sales) and qualitative (better customer approach, better knowledge of the products).
The knowledge and experience gained through this project can now be shared amongst the EFMP partners as they continue to add value for themselves and their clients.