The EFMP member companies are attending a 2-day workshop in Dusseldorf to focus on in-store demonstrations. The workshop, hosted by our German Partners HTW/O runs from the 25th September and will see 18 attendees from all 13 European member countries joining each other in Germany for the event. The EFMP uses these events to add value to it's members, and their respective clients, by combining and enhancing their best in class capabilities and by sharing knowledge and expertise at all organizational levels.
In-store demos have become an increasingly popular way for brands to offer a personal, more memorable experience in-store while nurturing brand loyalty and driving in-store sales. All EFMP members will have the opportunity to present their own case, which allows members the chance to interact as a group and share ideas from their respective pan-European perspectives.
Alternative ideas will be provided by WeShop.One.com who will present their concept on the future of in-store demos – the potential role of the digital sales consultant, and how companies can transform digitally from their brick-and-mortar stores to a customer-focused digital PoX - point of experience- which epitomizes the shopping experience.
Sharing knowledge has helped the EFMP members to maintain their advantage by being innovative and preparing for future business challenges. This cohesive growth and continuing education of the EFMP membership creates a federation of innovative, forward thinking, superior field marketing organizations that can offer customers a competitive edge