The Virtual Promoter by AmeriaIt’s “the next big thing”! On behalf of our clients, Competition Partner is always on the lookout for new and innovative ways in B2C communication. We are proud to present, once again, a genuine innovation: Virtual Promoter (VIP), developed by our partner, ameria GmbH from Heidelberg. After several years of development, VIP constitutes a true revolution in digital retail solutions. With a 85? (216-cm) rear-projection display, gesture recognition, a smart data collector, and a programmable content cycle, it is not only a first-class interactive eye-catcher but also a valuable tool for contacting your target group with a long-term effect – be it at the P.O.S., at a shop-in-shop, in flagship stores or malls, at fairs and exhibitions, etc.Possible applications range from interactive advertising content and live assistance all the way to infotainment systems. Major brands already benefiting from VIP’s ample range of options include LEGO, Douglas, Drogerie Müller, the E-Plus Group, and many more. “We have set up a special show room in our offices where VIP is just waiting for a visit from our clients,” explains Eckhard von Kuczkowski, managing partner of Competition Partner. “VIP is a perfect complement to our original services and provides a genuine benefit on top: It can work non-stop 24/7, delighting and fascinating the target group. You have to experience the VIP live in action!